旅游商业的一大特点是经营的季节性,即有明显的淡旺季之分。季节性是大多数旅游地的典型特征,旺季欣欣向荣,淡季门可罗雀。中国大部分景区,冬季的几个月,几乎无游客来访,商铺开业率不足50%。这就要求旅游产品的设置和后期运营尽量延长旅游旺季,并设置可行的四季旅游产品和旅游服务。还有一个显著的问题是周末人气很旺,周一到周四人气不济,怎么办?{香港JR设计}认为这些问题都需要从业态规划定位就开始研究设置能够吸引游客淡季旅游的旅游产品和旅游服务,并且在商业业态中如何呈现落地,这样就把商业业态——旅游产品体系——旅游淡旺季一条线的进行整体解决。 文旅小镇及文旅商业业态的规划定位是一个复合型的,系统性的工作,也是很有意思的事情。涵盖旅游、文化、商业、地产,涉及到旅游产品、旅游线路、旅游活动,包括美食、酒店、民俗、活动等丰富内容。
One big specialty of tourism business is seasonal, that is some seasons are busy while others not. Most tourism places have this character. In most parts of China scenic areas, nearly no tourists in winters, and the rate of open business is less than 50%. So it’s a need to try to extend tourism products set and the latter-part operation, and set up available four-season tourism products and services. Another outstanding problem is the population is very big one weekends, yet very little from Mondays to Thursdays. How to do then? {HK JR Design} thinks this needs to be researched and set up the tourism products and services from the industry planning and locating, due to attracting tourists in low seasons. Thus, the one-line go of commercial form, tourism products systems and tourism high and low seasons can be solved as a whole. The planning and locating of small culture tourism towns and culture tourism commercial forms are compound, systematic and fun, which covers tourism, culture, commerce, and estate industries, relates tourism products, touring routes, tourism activities, and includes food, hotels, folk culture, activities, etc. rich content.
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