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AESOP STORE IN FITZROY, MELBOURNE BY CLARE COUSINS ARCHITECTS

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Clare Cousins Architects have returned to renovate the AesopFitzroy store which explores nostalgic domestic ritual. Having completed theoriginal design 10 years ago, the new fit out became their second opportunity to revisit the requirements of the much loved local brand.
AESOP STORE IN FITZROY, MELBOURNE BY CLARE COUSINS ARCHITECTS 6298093

According to Cousins, “the store’s finely detailed design is an ode to the history of its location in Melbourne’s first suburb.” Located on the vibrantbut ever changing Gertrude Street, Aesop offers a welcome sense of calm. The original understated shop front remains and the existing shell is sparingly altered retaining original steel windows, steel beams and rustic concrete slab.
AESOP STORE IN FITZROY, MELBOURNE BY CLARE COUSINS ARCHITECTS 6298094

Upon entering, visitors are immersed in muted hues, subdued lighting, robust fixtures a refined material palette. Inspired by the humble laundry trough, the space features large insitu-cast concrete vessels that are fitted with aged brass tapware that reference Fitzroy’s early blacksmith industry. The hand painted soft green cabinetry is elevated on slender legs and displays the amber bottles in a rhythmic fashion. Perforations with in doors allow Aesop’s signature scent to permeate the space.

AESOP STORE IN FITZROY, MELBOURNE BY CLARE COUSINS ARCHITECTS 6298095

AESOP STORE IN FITZROY, MELBOURNE BY CLARE COUSINS ARCHITECTS 6298096



AESOP STORE IN FITZROY, MELBOURNE BY CLARE COUSINS ARCHITECTS 6298101

Beyond the point of sale, blush pink hues peek through the ribbons of silicon that form the curtain that divide the space. “Ideas of do me sticrituals are abstracted through the exclusive use of blush pink, complete with Italian ‘Rosa Salmonato’ marble bench top, a hearth and functional kitchen ette with integrated burner and sink.” This pink, joyous corner of the store completely envelops you and offers a sensorial and emotive experience.

AESOP STORE IN FITZROY, MELBOURNE BY CLARE COUSINS ARCHITECTS 6298098

AESOP STORE IN FITZROY, MELBOURNE BY CLARE COUSINS ARCHITECTS 6298099

AESOP STORE IN FITZROY, MELBOURNE BY CLARE COUSINS ARCHITECTS 6298100

The design opens itself to the public and welcomes a dialogue between the store, passerby, staff and customer. This carefully crafted environment pays homage to domestic rituals and aptly reflects Aesop's contemplative persona.  

AESOP STORE IN FITZROY, MELBOURNE BY CLARE COUSINS ARCHITECTS 6298102

AESOP STORE IN FITZROY, MELBOURNE BY CLARE COUSINS ARCHITECTS 6298103


点评

体验: 5.0 硬装: 5.0
软装: 5.0 创意: 5.0
体验: 5 硬装: 5 软装: 5 创意: 5
  发表于 昨天 14:37
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体验: 5 硬装: 5 软装: 5 创意: 5
  发表于 昨天 14:27
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